Competitor Analysis is what you need!
To be successful in online marketing, businesses must gain a search advantage over their competition.
Not understanding your competitor’s online activities will result in lost opportunities. It is important to know what your competitors are doing on the Internet, so that you can combat and reduce any advantage they have. By identifying their Online Marketing strategies you will be in a position to exploit their weaknesses and leverage your company’s strengths to effectively acquire, retain and grow your customer base..